Give each test a purpose
I work on the message, the offer and the creative, then test variations around a clear question. I use what I learn to decide which ideas deserve another iteration.
ABOUT JOSH STANTON
I run ads with
your business in mind.
I’m Josh Stanton. I work directly on Facebook, Instagram and Google Ads for service businesses — from the offer and creative to tracking, testing and review.
I keep a small client roster so I can stay close to the campaigns and the feedback behind the numbers.
Get my free opportunity report
START WITH THE ECONOMICS
The offer comes
before the campaign.
What do you sell, who is it for and what is a new customer worth to your business?
I start with those questions, along with your capacity to respond to enquiries and serve more customers. The service, the offer and the follow-up need to work together for advertising to make sense.
Facebook and Instagram can help introduce your service to people who may need it. Google Search can reach people actively looking. I choose the approach around your audience and offer.
HOW I RUN ADS
Test the message.
Measure what matters.
Connect ads to outcomes
I work on conversion tracking so campaign activity can be connected with qualified enquiries and sales where your systems support it. Clicks alone don’t tell me whether the campaign is helping.
Learn from the leads
I discuss lead quality and follow-up with you. Useful feedback includes whether enquiries fit the service, how quickly they were contacted and what happened next.
REVIEW & REFINE
Better decisions
need business context.
AI-assisted analytics can help surface patterns and questions in campaign data. I review that support alongside the offer, measurement and your lead feedback, with human judgement guiding changes.
Direct communication
You work directly with me on the campaigns. I discuss what’s happening, what I’ve learned and what to test next.
A practical first step
Send your company website for a free personalised advertising opportunity report. I prepare the PDF personally, with opportunities worth exploring and practical next steps for your business.
FREE · PERSONALISED · NO OBLIGATION
Let’s look at your opportunities.
Share your details and company website. I prepare your report personally and follow up by email.